China’s alcoholic drinks production sector decreased by 8.6% to 249.7 billion yuan ($35.2 billion) in the first four months of 2020, according to new government figures.

US popularity and universal appeal have kept the Irish whiskey market buoyant, according to business analyst Datamonitor.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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