London gin distiller, Hayman’s, has launched its first out of home (OOH) advertising campaign ‘The Original Gin’, to begin in London, rolled out internationally over the next few months.

London dry gin producer Beefeater has announced the launch of Crown Jewel, the ultra-premium pinnacle of the brand’s gin portfolio that first appeared as a limited-edition release nearly two decades ago.

Diageo has launched a 0.0% abv version of its Tanqueray gin brand in a bid to capitalise upon soaring demand for alcohol-free drinks.

A Scottish gin producer has used augmented reality in a bid to create the “world’s coolest labels” for its range.