Skyy targets next generation with ‘sexy’ ads
05 October, 2010
SKyy Spirits, Gruppo Campari’s US-based subsidiary, has unveiled a new global ad campaign entitled Skyy Sexy to market its unflavoured vodka brand Skyy Vodka.
Digital Edition
Comment
Sandy Hyslop
The vision behind Crystalgold
In late 2025, Drinks International editor Shay Waterworth questioned the launch of Chivas Regal’s Crystalgold.
