Rye-malt spirit Krivach launches
06 December, 2010
Russian Distiller has launched Krivach, a malted rye distillate that is said to be the first of its type in Russia for 120 years.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
