Hendrick's Flora Adora

Hendrick’s launches new limited release

02 March, 2023

Hendrick’s Gin has launched a new limited release from its 'Cabinet of Curiosities', Hendrick’s Flora Adora.

Hendrick’s Lunar Gin will be phased out to make way for the new release. In certain markets, Hendrick’s Flora Adora will sit on shelf alongside both Hendrick’s Neptunia, released in 2022, and Hendrick’s Gin. 

On the inspiration for the new release, Lesley Gracie, Hendrick’s Gin master distiller, said: “I find it really relaxing to watch the butterflies and bees busy at work in the garden, it’s fascinating to me how they seem to settle on some plants more than others. Certain flowers are more enticing to the pollinators and it’s these blooms that I’ve used to create a botanical blend for Hendrick’s Flora Adora.”

The release will have an srp of £33, US$40 and an abv of 43.4%. 





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

Instagram

Facebook