Japan’s Suntory Holdings was rumoured to be in talks for a possible takeover and “in the early stages” of a deal for the “Samuel Adams owner, which has a market value around $3 billion”, the Wall Street Journal reported.
Both companies share a history as Suntory announced a strategic partnership with BBC in 2021, with the brewery to use Suntory-owned spirits in BBC's portfolio of RTDs and for its Truly Voda, released in 2022.
The deal would give Suntory a bigger foothold in the US beer market, however it has since distanced itself from the reports.
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