Takeshi Niinami (left) and Nobuhiro Torii (right)

Suntory promotes EVP Nobuhiro Torii to president

12 December, 2024

Suntory Holdings has appointed Nobuhiro (Nobu) Torii, the company’s current executive vice president, as the new president, effective 25 March 2025.

The company will transition into a ‘top-two’ management structure, with the current president and chief executive Takeshi (Tak) Niinami remaining as chairman and chief executive.

Niinami said: “I look forward to working closely with Nobu to pursue our shared ambition of becoming the first Japanese company to emerge as a global leader in consumer goods, taking Suntory Group to new heights.”

Under the new management structure, Torii will lead the entire Suntory Group worldwide, working closely with Niinami.





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Sandy Hyslop

The vision behind Crystalgold

In late 2025, Drinks International editor Shay Waterworth questioned the launch of Chivas Regal Crystalgold.

Instagram

Facebook