The move aims to accelerate Majestic’s ambition to become the UK’s pre-eminent supplier of wines, beers and spirits, and improve value, choice and service for its on-trade partners.
Majestic chief executive, John Colley, said: “[Enotria & Coe] is a business we have competed against and admired for a long time, with a quality proposition and cultural values that align very closely with what we already do at Majestic. We believe this is a compelling strategic combination and can see huge potential to further enhance Enotria’s proposition and profitability as part of the Majestic group.”
Enotria & Coe works with a range of more than 300 producers, including more than 200 exclusive agency brands.
Majestic hopes to grow Enotria & Coe alongside its existing B2B specialist arm, Majestic Commercial, with both continuing to operate as standalone businesses.
