Available now in over 20 markets, the partnership will enable Crossip to have a presence across India’s high-end retail, bars, and hospitality.
Tim Blake, chief executive of Crossip, said: “India’s drinks scene is bursting with creativity and ambition. The bars, bartenders, and venues here are among the most exciting anywhere in the world, and Crossip fits naturally into that energy. Our liquids give bartenders another tool, something bold, something versatile, something that works across no, low, and full-strength drinks.
“Partnering with DryDrnks gives us the perfect platform; their understanding of the category and their passion for quality align perfectly with our vision. We can’t wait to see Crossip take its place within India’s vibrant drinking culture,” Blake added.
