Australia: William Grant sets up new subsidiary

07 May, 2010

Scottish family owned distiller William Grant & Sons has announced the formation of a new wholly owned subsidiary, William Grant & Sons Australia Pty Ltd.

The new company will manage WGS brands within the Australian market and, says the company: “Further increase the awareness of its global brand portfolio.” This includes The Glenfiddich Single Malt – already the category leader in Australia – The Balvenie, Grant’s whisky and Hendrick’s gin.

The new operation will commence on Jan 1 2011, signaling the end of a three-year distribution arrangement with Suntory (Australia).

“The formation of WGS Australia is an exciting step for William Grant & Sons Ltd,” said William Grant & Sons chief executive Stella David. “We would like to thank Suntory (Australia) for their commitment to our business and their enthusiasm and support over the last three years, cementing a strong position for our brands. We look forward to building on their good work across our brand portfolio.”

William Grant & Sons is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the premium spirits company is run by the fifth generation of his family.





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

La'Mel Clarke

Service isn’t servitude: the skill of hosting

La’Mel Clarke, front of house at London’s Seed Library, looks at the forgotten art of hosting and why it deserves the same respect as bartending.

Instagram

Facebook