Austria targets emerging markets

30 May, 2010
By David Longfield

VieVinum: the Austrian Wine Marketing Board (AWMB) has increased the number of wine buyers visiting its biennial Vienna wine show for the first time by about 100.

Happening in between Vinexpo years, the objective of VieVinum is “for expanding trade”, according to AWMB managing director Willi Klinger.

“It was one of my strategic objectives to bring in new buyers from the emerging markets,” he added, citing Asia and eastern Europe as areas where Austrian wine sales are historically weak.

AWMB has this year invited 840 guests from around the world, including 500 buyers and 250 journalists, compared to about 700 in 2008. “We will analyse the success of this year’s event before deciding about 2012,” said Klinger.

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