Diageo launches ready to serve cocktails

05 July, 2010

Spain/Portugal/Italy: Diageo has launched two ready to serve cocktails. The J&B Manhattan is to sell for €9.99 (70cl) and will roll out across Spain’s off-trade this month.  J&B blended scotch whisky is mixed with cherry and cranberry flavours as well as citrus and the product has an ABV of 14.9%.

According to Diageo, consumption of alcohol in Spain is shifting from on to off trade and ready to serve cocktails are gaining popularity.

The company has also launched a Pampero Mojito in Italy and Portugal. The dark rum Mojito is also €9.99  (70cl) and 14.9%ABV.

According to Diageo, the past two years have shown an increase in on-trade cocktail consumption and,  more recently, a shift towards at home drinking.





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Nick Strangeway

The effects of Covid-19 on 50 Best Bars

The World’s 50 Best Bars reflects travel restrictions and spotlights neighbourhood bars, says Nick Strangeway.

Instagram

Facebook