Spain/Portugal/Italy: Diageo has launched two ready to serve cocktails. The J&B Manhattan is to sell for €9.99 (70cl) and will roll out across Spain’s off-trade this month. J&B blended scotch whisky is mixed with cherry and cranberry flavours as well as citrus and the product has an ABV of 14.9%.
According to Diageo, consumption of alcohol in Spain is shifting from on to off trade and ready to serve cocktails are gaining popularity.
The company has also launched a Pampero Mojito in Italy and Portugal. The dark rum Mojito is also €9.99 (70cl) and 14.9%ABV.
According to Diageo, the past two years have shown an increase in on-trade cocktail consumption and, more recently, a shift towards at home drinking.
The way in which cocktail culture is championed has morphed over the years, but Danil Nevsky says the way forward is to put an emphasis on greater inclusion of the general public in bar shows
