Spain/Portugal/Italy: Diageo has launched two ready to serve cocktails. The J&B Manhattan is to sell for €9.99 (70cl) and will roll out across Spain’s off-trade this month. J&B blended scotch whisky is mixed with cherry and cranberry flavours as well as citrus and the product has an ABV of 14.9%.
According to Diageo, consumption of alcohol in Spain is shifting from on to off trade and ready to serve cocktails are gaining popularity.
The company has also launched a Pampero Mojito in Italy and Portugal. The dark rum Mojito is also €9.99 (70cl) and 14.9%ABV.
According to Diageo, the past two years have shown an increase in on-trade cocktail consumption and, more recently, a shift towards at home drinking.
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
