Nemiroff celebrates strong sales

18 February, 2011

Nemiroff has reported strong growth in 2010. The Ukrainian vodka brand said sales volumes rose to $473.6 million – $56.8 million (13.6%) up on the previous year. The company said the largest growth areas were Ukraine and Poland.

In the Ukrainian market, the total figure of annual sales was more than $221.5 million, which exceeded the previous year’s results by 28.9%. In Ukraine, the company sold some 4.97 million decaliters of drinks (+11.7%).

In Poland, sales of products under the Nemiroff International brand grew by 9.6% in value terms and by 12.3% in volume terms.

According to Nemiroff’s results, the company’s duty free presence grew by 82%. But the company said it paid a high amount of taxes. In 2010, the bill reached $211.3 million (+27%).

This figure included taxes paid to the state budget of Ukraine, which amounted to $100 million (UAH793.59 million). This exceeded the previous year’s results by +36%.





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

Instagram

Facebook