The centre, on the same site as the former distillery shop, offers visitors “a glimpse into the history and legends of Jura along with an opportunity to savour an authentic taste of single malt from the distillery.”
Designed to replicate a traditional Hebridean bothy, there is a tasting unit which will serve “rare Jura expressions” as well as its core range.
The company said that since 2007, visitor numbers have increased year on year, despite the distillery's remote location. According to Jura's stats, Jura single malt is now the third largest malt in the UK, with year on year growth of 60% across its key markets.
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