New look Martell VSOP

12 October, 2011

Martell’s new look for its VSOP, which was recently launched in the Singapore and Malaysia domestic markets, is now being rolled out throughout the world.

Martell Mumm Perrier-Jouët, a division of Pernod Ricard, said that the new bottle is meant to reflect Martell’s brand identity and strengthen its status as a premium cognac.

“Our new packaging design for Martell VSOP is a true reflection of the product’s luxurious status and heritage.  We believe the sleek and contemporary design and the new striking photography will appeal to current customers and encourage new consumers to purchase this luxury cognac,” said Anne-Claire Rodary, international Communications and marketing director, Martell Mumm Perrier-Jouët.





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

La'Mel Clarke

Service isn’t servitude: the skill of hosting

La’Mel Clarke, front of house at London’s Seed Library, looks at the forgotten art of hosting and why it deserves the same respect as bartending.

Instagram

Facebook