Bruce Willis vodka rolls out new flavours

02 November, 2011

US: Polish vodka brand Sobieski is to launch three new flavours in the US. Espresso, Cynamon and Bizon Grass are to be imported and marketed by Imperial Brands.

Sobieski is owned by Belvedere Group and Hollywood celebrity Bruce Willis. 

The new flavours are to join the existing Orange, Karamel, Raspberry, Cytron and Vanilia.

Sobieski Espresso, Cynamon and Bizon Grass are “naturally-flavored, made with the finest Dankowski Rye, and are all imported from Poland”.

Bizon Grass will be available in limited supply nationwide.

Timo Sutinen, vice president of marketing and business development, Imperial Brands said: "Cynamon and Espresso are two universally popular flavours that we anticipate will be very hot for the holidays. Bizon Grass is a very unique flavour that is popular in Sobieski's birthplace of Poland, and we are excited to add it to the Sobieski collection and introduce it to America."

Sobieski Espresso, Cynamon and Bizon Grass are available nationwide at the suggested retail price of $10.99 for 750ml.





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Talking the challenges of cocktail weeks

Having recently returned from the US visiting both Oakland and Arizona Cocktail Weeks I was amazed by the differences in approach. In Oakland there was a much bigger trade focus and it felt more relaxed, whereas in Arizona it was one massive party for consumers.

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