Bowmore launches new expression

10 May, 2012

Islay single malt Bowmore is launching a new expression in the UK - Bowmore Small Batch Reserve.

The 40% abv expression is made from a selection of first and second-fill bourbon casks and matured for an ‘extended period’.

Bowmore Small Batch Reserve will be available from May at RRP £32.99.

The expression shows a lighter style of Bowmore and is also a response to increasing consumer demand for special edition and small batch whiskies.

Keywords: whisky, islay, bowmore




Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

Instagram

Facebook