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Accolade Wines has unveiled a new look for its Echo Falls Californian wine brand in key European markets, including the UK, Netherlands and Spain.
Aimed at 25 to 35-year-old women, Echo Falls is the number three best-selling selling wine brand, says Accolade.
The brand has grown 11% in the UK over the last two years, according to Nielsen data.
The wine is priced at £6.70/ €8 for single varietals and £5.70/ €7 for blends.
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
