For the third year running, the Italian sparkling wine will be offered during the tournament. The open takes place at the Royal Park I Roveri in Turin from September 13 to 16.
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Follador at the BMW Italian Open
06 September, 2012
Follador, the premium prosecco producer, is once again an official supplier at the BMW Italian Open.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
