India heads for London International Wine Fair

17 May, 2013

India is to host a generic pavilion at the London International Wine Fair.

The Indian government body – APEDA – confirmed its presence and wines from four wineries: Mercury Wines, Krsma Estates, Fratelli Wines and Luca Wines, will be available to taste. The stands will be located at entrance S3 (E50, E51, E52, E53, E54).

Veral Pancholia, director at Mercury Winery, said: “Our main objective for attending the LIWF is to find a distributor/ importer for our Aryaa brand in the UK. We are also keen to become a supplier of private labels & brands for top chefs and restaurants chains both in UK and EU; there is a growing trend for this, particularly in Indian restaurants.”

Show director, Ross Carter said: “India’s presence this year just underlines the “discovery” nature of the show. For wines from countries developing their export markets, the LIWF is an essential platform to one of the World’s most important market places; the one time in the year that they can meet buyers from all sectors of the industry.”

Keywords: wine, india

Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.


Tess Posthumus

Staffing crisis could open opportunities

The pandemic has thrown many challenges at bar owners over the past couple of years and the ones that survived the various lockdowns and restrictions deserve a pat on the back. However, while revenues are returning and bars are beginning to recruit once more, we’ve come up against a whole new set of problems, one of which is a global starring crisis.