The London store will have off-trade exclusivity until July 28 when the product will be rolled out to The Whisky Shop on Piccadilly in London and other selected retail outlets.
Haig Club, which is a collaboration between Diageo, David Beckham and Simon Fuller, will make its on-trade debut in mid-July.
Global markets are expected to follow.
The recommended retail price for Haig Club is £45 for a 70cl bottle in the UK off-trade. It has an ABV of 40%.
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