Ferrari has worked for the likes of Bacardi, Branca International and the SPI Group, managing brands such as Bacardi, Martini and Fernet Branca.
Most recently, Ferrari was chief marketing officer at the SPI Group where he was responsible for the global development of Stolichnaya vodka.
Montenegro Group is the owner of a large portfolio of market leading brands such as Amaro Montenegro, brandy Vecchia Romagna (respectively the no.1 Amaro and no.1 brandy brands in the Italian market), Olio Cuore, Bonomelli infusions and Polenta Valsugana.
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