Asia to remain key for long-term growth

11 November, 2014

Asia remains the key region for the long-term development of the global alcohol market, according to the IWSR’s latest report.

Asia is expected to see the largest volume increase of any region across the beer, wine, spirits and mixed drinks categories, says the IWSR Forecast Report 2014-2019.

Total yearly consumption is set to increase by almost 1.2 billion nine-litre cases by 2019. In contrast, consumption in Europe is projected to contract by 27.2m cases over this time, a result of steady decline in both the beer and wine categories.

China and India are forecast to be the largest-growing spirits markets between 2013 and 2019, together accounting for a rise of 120.5m cases in yearly spirits consumption. The US is the only non-Asian market to appear among the top five largest growth markets for spirits in this period.

Local spirits, including national spirits such as baijiu, as well as local whisky and brandy, will continue to drive much of the expansion within Asia, although many markets are also showing a wealth of opportunity for imported products. Meanwhile, local brands are forecast to increase with a steady compound annual growth rate (CAGR) of +1%, and imported spirits are set to grow with a CAGR of +3.8% between 2013 and 2019, an increase of 8.7m cases.

Keywords: spirits, wine, IWSR




Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

La'Mel Clarke

Service isn’t servitude: the skill of hosting

La’Mel Clarke, front of house at London’s Seed Library, looks at the forgotten art of hosting and why it deserves the same respect as bartending.

Instagram

Facebook