The 38-year-old most recently served as global category director of rums, developing and launching the marketing platform and advertising campaign, Bacardi Untameable Since 1862.
Mike Dolan, Bacardi CEO, said: “With 20 years in consumer marketing roles, and eight years with Bacardi, Dima knows our brands and what it takes to successfully market premium consumer goods.
“Having led the largest market within Europe, he also brings a perspective of what countries need from a CMO in order to execute brand ideas successfully.”
In his new role, Ivanov will be responsible for the global marketing organisation and driving the Bacardi portfolio of brands.
Ivanov added: “Having led the Bacardi rum brand reinvention and built a strong, results-driven marketing team for Bacardi rums, I look forward to achieving the same accomplishments in this new global role for all our iconic brands, as well as bringing our marketing capabilities to the top-class level.”
Dmitry Ivanov will replace Andy J. Gibson at the end of March.
