Nicolas Feuillatte has been named the no.1 Champagne brand in France and 3rd in the world by volume, according to the latest Impact report.
For the period 2007-2014, Nicolas Feuillatte showed the most significant growth (+19%); this against a backdrop of a 10 million bottle loss to the category, according to Nicolas Feuillatte.
The brand increased shipments by more than 1.6 million bottles during the period.
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
