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Diageo has announced that, together with Heineken and the Ohlthaver & List group of companies, they have completed the restructuring of their respective joint venture operations in South Africa and Namibia.
Diageo has received a total net cash consideration of circa ZAR 2.5 billion (c. £117 million) for the equity and debt positions Diageo sold in Sedibeng, the brewery in South Africa, Diageo and Heineken previously operated in SA through a joint venture in SA called Diageo Heineken and Namibia Breweries.
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
