Heineken takes over Red Stripe in the UK

21 December, 2015

Heineken takes control of Red Stripe in the UK from January 1.

This follows the deal with Diageo worth $780.5m which was concluded back in October.

The Jamaican lager will join Heineiken’s range of beers in the UK, which includes Heineken, Desperados, Tiger, Sol and Birra Moretti.

Customers can order Red Stripe and Dragon Stout from Heineken from December 30, with first deliveries taking place from January 2.

Keywords: beer, heineken, red stripe




Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

Instagram

Facebook