Asahi in talks to buy Peroni and Grolsch

26 February, 2016

Japanese brewer Asahi Group has reportedly offered £2.3bn for SABMiller’s Peroni and Grolsch lager brands.

Divestment of the brands would help ease European regulatory concerns over the merger of AB-Inbev and SABMiller.

If completed, the acquisition would be Asahi’s largest to date and second only in the Japanese drinks industry to Suntory’s $16bn takeover of Beam in 2014.

Commentators have suggested Asahi has turned to international markets to find growth, as its domestic market has been in decline.

Keywords: grolsch, peroni




Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Danil Nevsky

The future for bar shows

The way in which cocktail culture is championed has morphed over the years, but Danil Nevsky says the way forward is to put an emphasis on greater inclusion of the general public in bar shows

Instagram

Facebook