From the April 11 Cellar Trends will handle all sales, distribution and marketing for Underberg and Grasovka, joining the wider Underberg portfolio of Asbach, XuXu and Pitu which CT has distributed since 2013.
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Cellar Trends gets Underberg and Grasovka
23 March, 2016
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UK distributor Cellar Trends has added the bitters brand Underberg and Grasovka Vodka to its portfolio.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
