Pick of the Launches

23 August, 2016

Here is the pick of the launches from last month, as featured in Drinks International Magazine September edition.

Boomsma Dry Gin

____________________

Brand owner Boomsma Distillery

RRP €28.95, £24

Markets Europe

Contact Chantoine Boomsma +31 5821 35135

Boomsma Dutch dry gin (45% abv) is made with the same herbs used in its traditional Frisian Boomsma Beerenburger, such as angelica, gentian, blessed thistle, liquorice, centaury and laurel.

The company says this gin is formed by combining years of experience in handling herbs and geneva with an advanced copper pot still.





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

Instagram

Facebook