BrewDog will name it ‘The Bar on the Edge' and the company says it backs its intention to expand across the US and maintain its controversial status.
James Watt, co-founder at BrewDog said: “’The Bar on the Edge’ will be set up in the furthest outskirts of the US, reflecting our ambition to reach every corner of the country as we begin to brew our beers on US soil.”
US president Donald Trump famously claimed he wanted to build a wall between the US and Mexico along the border during his controversial campaign for presidency.
BrewDog has only revealed that half of the bar will be in Texas and the other half in Chihuahua, Mexico, with certain parts of the bar still deamed ‘top secret’.
Watt added: “We will request official permission from the local authorities to put it there and adhere to any red tape stuff, but I guess it would make it more difficult to build a wall if there’s a BrewDog bar in the way. We’re planning on putting the bar there anyway until someone tells us to move it.”
The geographical border will be represented by a dotted line across the center of the bar and along the venue’s outdoor seating area.
The bar will be officially defined as a temporary mobile building and will serve Mexico beers on the US side, and US beers on the Mexico side, as well as BrewDog’s range of craft beers, brewed in Columbus Ohio.
Watt added: “It was JFK that said, ‘conformity is the jailer of freedom and the enemy of growth’. We love the US, and we already have an amazing army of fans over here, but we do not intend to bring BrewDog ‘lite’ to the US. The ‘Bar on the Edge’ is our line in the sand, quite literally.”
