Diageo confirms Casamigos acquisition

17 August, 2017
By Shay Waterworth

Diageo has completed the acquisition of Casamigos, the fastest growing super-premium tequila brand in the US.

The premium drinks business announced in June that it had agreed a deal worth $1bn to acquire Casamigos.

“We are excited to work alongside the founders Rande Gerber, George Clooney, and Mike Meldman as we continue to grow the brand” said Deirdre Mahlan, president, Diageo North America.

Printer friendly version
Email this article to a friend
Keywords: diageo, Casamigos, George Clooney




Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Danil Nevsky

The future for bar shows

The way in which cocktail culture is championed has morphed over the years, but Danil Nevsky says the way forward is to put an emphasis on greater inclusion of the general public in bar shows

Instagram

Facebook