The partnership started in April 2018 and Langley’s England, owned by Charter Brands, is the only UK-produced gin that Milestone Beverages will include in its portfolio of international brands.
Mark Dawkins, co-founder of Langley’s England, said: “We’ve developed a great presence for Langley’s in both Europe and the US and have been looking at launching into Asia for some time.
“This is a pivotal moment for the brand as we are carefully approaching each export market with a tailored strategy. Following an extensive selection process, Milestone Beverages was the obvious choice as they share our values and showed a great understanding of the Langley’s portfolio.”
Launched in 2013, Langley’s England includes premium distilled London Dry gin Langley’s No. 8 (41,7% abv) and Langley’s Old Tom which is available in its 47% abv strength in Asia.
Milestone Beverages will continue to follow-through on the brand and sales strategy that is executed worldwide while appointing relevant distributors in selected markets. The team has already secured distribution of the gins in Hong Kong and the Philippines.
Joe Milner, Milestone Beverages managing director said: “We have agreed a clear strategy which is extensively focusing on distribution and education as a way to increase consumer awareness and appreciation of the brand.
“Asia Pacific is a region in constant evolution with a growing cocktail culture and high demand for quality, premium spirits and these are ideal conditions for the gins to grow.”
