The data suggests that Australians are consuming 19m glasses of American whiskey a month on average, taking total retail sales of American Whiskey in Australia to USD$1.34 bn, up 41% from 2005.
To discuss the data, the US trade delegation was welcomed to Australia by the Acting Consul General of the US, Linda Daetwyler, along with Rey Santella, a representative from the US Department of Agriculture and US Embassy in Australia.
“Premiumisation continues to drive whiskey sales in Australia with bourbon, Tennessee whiskey and American rye whiskey all enjoying a huge boom with imports up 34% from last year,” said Robert Maron, director of international affairs at the Distilled Spirits Council.
Ready-to-drink American whiskey products also continue ot flourish in Australia, acting as the biggest market for Jim Beam Cola.
