Stella Artois launches gluten free range

26 July, 2018

AB InBev has revealed it will be launching a new gluten-free variant of Stella Artois throughout the UK off trade from August.

Stella Artois Gluten Free has been certified by Coeliac UK and will be placed outside traditional supermarket alcohol aisles in a 4 x 330ml bottle format, before being rolled out wider in the autumn.

Alexis Berger, marketing director for Stella Artois Europe said: “Consumers will enjoy more options as the UK’s number one selling alcohol brand will be available in a delicious, gluten-free variant. Customers will also benefit from the newly-created product offering within the gluten-free premium lager category, driving sales and increasing footfall.”

In 2017, 54% of UK households purchased at least one ‘free from’ product according to data published by AB InBev, and households with consumers under 45 years of age were 20% more likely to buy from the range.





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Nick Strangeway

Bar food's blurred lines

Once upon a time pubs and bars were somewhere you went with the sole purpose of getting pissed and there wasn’t a knife and fork in sight, just a packet of dry roasted nuts.

Instagram

Facebook