Bar Convent São Paulo will take place on 17 and 18 June 2019 and it will be the third convention launched under the ‘Bar Convent’ name after Berlin and Brooklyn, which made its debut earlier this year.
"After the launch of the Bar Convent Brooklyn, the expansion to South America now is the second logical step in our global strategy", said Michael Freter, managing director of Reed Exhibitions Deutschland.
"We're thus expanding our offer to the industry to bring together providers and users in exciting markets for direct talks."
An annual increase in the consumption of premium spirits of 3% is expected for Brazil in 2018 and 2019.
"We want to support the bar industry in Brazil in increasingly positioning itself on the list of the 100 best bars worldwide", said Paulo Octávio Pereira de Almeida, vice president of Reed Exhibitions Alcantara Machado.
"The trade show won't just showcase the latest trends in the spirits market, it will also make available international and local content for the bartender community in the entire country."
The aim of the event is to convey knowledge, trends, experiences and business insights while simultaneously developing the relationships between famous manufacturers of premium spirits, bartenders and owners in the hospitality industry.
