Prosecco bar hasn't lost its fizz

02 August, 2018

Prosecco House is London’s first bar dedicated exclusively to prosecco. It claims to have sold 7,388 glasses and 2,300 bottles in its first trading quarter, proving that there is still a large appetite for the Italian wine in the UK.

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ACCORDING TO the UK group of accounts UHY Hacker Young  statistics, sales of prosecco in 2017 rose by the slowest levels since 2011. After years of double digit growth, sales of prosecco rose by just 5%, and, according to a spokesman for UHY, prosecco will have to “revitalise its image’” or alternative English sparkling wines will look to occupy its space.

Under the ownership of Kristina Issa, Prosecco House has had a large volume of sales since opening at the end of February 2018. Guests can buy glasses of prosecco from £9, and bottles from £42. Issa claims she wants guests to be able to enjoy the prosecco at homes. So a bottle can be bought take away, either in person or via Deliveroo.

The prosecco sold at Prosecco House cannot be found anywhere else in the UK claims Issa. She wants to bring “only truly authentic Italian prosecco to London”. The varieties on offer at Prosecco House are all from family-owned vineyards in Veneto. They are: Marchiori, Rivalta, Cirotto, TASI Bio and Andreola. These five brands are said to be exclusive to the venue.

The interior of Prosecco House has been co-designed by Issa and interior designer Justyna Czarnoba. Fittings include Italian marble, velvet bar stools and mirrored bronze tables. The venue is located at One Tower Bridge, by the river Thames.

Issa says she has been very hands-on when choosing the varieties of Prosecco and has selected her personal favourite from each of the wineries. These are as follows:

• Marchiori - Valdobbiadene Prosecco Superiore DOCG ‘5 Varietà Integrale’ (11% abv);

• Rivalta - Spumante 1940 ‘L’Extra Brut’ (11.5%);

• Cirotto - Asolo DOCG Prosecco Superiore Millesimato Brut (11%);

• Mas De Fer Extra Dry Valdobbiadene Prosecco Superiore DOCG (11.5%);

• Tasi Prosecco Millesimato Biologico (12%).





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