In the challenge Edrington Global Travel Retail fought off tough competition to win Supreme Champion Product, Travel Retail Exclusive of the Year and Drinks Launch of the Year with its The Macallan Quest Collection.
The awards were announced at the Hotel Majestic, Cannes on Tuesday 2nd October where leading travel retailers, operators came together for this prestigious event and paid tribute to some of the finest drinks products, campaigns and initiatives in the world.
Drinks International’s publisher Justin Smith said: “This year’s judging was tougher than ever before with consistent quality found across each category in both our operator and supplier awards. This year’s judging was a challenging day of discussion, deliberation and decisions as our expert panel drew up shortlists in each of the 15 categories.”
Edrington is a world leading producer of premium spirits specialising in scotch whisky with brands such as The Macallan, Highland Park and The Glenrothes.
A full list of medal winners are below and will also be published in the November issue of the printed magazine of Drinks International.
The Travel Retail Awards were launched 12 years ago to recognise and highlight the importance of alcoholic drinks within the global travel retail sector. The competition is founded on a rigorous and independent judging process, receiving tens of entries. It is supported by many of the world's leading drinks producers and global travel retailers and operators who regard it as the leading drinks event that celebrates quality and excellence.
Winning an award is an impressive achievement for any drinks brand that passes the tough assessment from the experienced panel of specialist travel retail judges.
The full lists of award winners are listed below:
Supplier Awards
- Marketing Concept of the Year - Monkey Shoulder #MadeForMixing
- Drinks Innovation of the Year – Blade by Heineken
- New Packaging of a Drinks Brand of the Year – Glengoyne Cuartillo, Glengoyne Balbaina, Glengoyne PX
- Presentation Box of the Year - Aberfeldy 12 YO 1 Litre Gold Bar Tin
- Travel Retail Exclusive of the Year – The Macallan Quest Collection
- Drinks Launch of the Year – The Macallan Quest Collection
- Luxury Drinks Launch of the Year – Aultomore 1986
- Repackaging of a Drinks Brand - Midleton Very Rare 2017 Vintage by Nude Brand Creation
- Supreme Champion Campaign – Monkey Shoulder #MadeForMixing
- Supreme Champion Product - The Macallan Quest Collection
Operator Awards
- Partnership Initiative of the Year – Virgin Atlantic & Bacardi: VR Cocktail Experience
- Ferry/Cruise Line Drinks Retailer of the Year - Viking Line
- Airport Bar of the Year - Bottega Prosecco Bar - Birmingham Airport
- Airport Drinks Retail Promotion – Spirit of Gin at Dublin airpor
- Airport Drinks Retailer of the Year – Single Location – Le Clos at Dubai Airport
- Airport Drinks Retailer of the Year – Multiple Location – Dufry
- Drinks Buyer of the Year - Jonathan Bonchick - Director of Buying Liquor - Duty Free Americas
