The new biennial Vinexpo exhibition reflects the group’s global expansion strategy and combined with Vinexpo Hong Kong, there will now be a show in China every year.
“For 37 years, the Vinexpo brand has raised the profile of the wine and spirits sector around the world, becoming the sector’s international partner. Vinexpo Shanghai will complement our successful Hong Kong exhibition and take us a step further in penetrating deeper into the Chinese market”, said Christophe Navarre, president of the Vinexpo Supervisory Board.
The establishment of a new Vinexpo event in China also correlates with the growth of wine consumption in China, which is set to increase by over a third to nearly $23bn between 2016-2021.
This will make China to being the second most valuable market by 2021 behind the US.
The aim of the new show is to create development solutions for Vinexpo’s clients through the group’s 20-year experience in Asia-Pacific and its e-commerce partnership with Asia’s most successful e-retailer, Alibaba.
Vinexpo Shanghai will be dedicated to local Chinese buyers to find opportunities to expand their portfolios through a programme of business meetings, tastings and masterclasses.
