Following a review of its US route to market, effective from May 1, Quintessential Brands North America will take over management and import responsibility for Quintessential Brands premium brands portfolio.
Quintessential Brands North America will also offer retailers, distributors and brand owners a range of spirits solutions services including bottling, packaging and new product development.
Quintessential Brands North America is the company’s first independent venture outside of Europe, where it continues to show success in the UK market.
Steve Ward will take on the role of CEO at Quintessential Brands North America having joined Quintessential Brands as vice president business development for the US and Canada in 2018 following.
Co-founder of Quintessential Brands Group and executive chair, Enzo Visone, said: “Since we established Quintessential Brands in 2011, we have enjoyed great success in the UK thanks to our clear dual focus on providing unrivalled innovation and quality, but as a company with global ambitions, we’ve always had great aspirations for North America when the time was right.
“The team we’ve assembled to drive the success we aspire to in North America are highly capable and ambitious to achieve our goals, so I’m confident this is the start of a new exciting chapter for Quintessential Brands as we begin to unlock our true potential in the Americas.”
