The leading spirit in Mongolia is vodka and Tito’s charge in the market is to be led by distribution partner, Silk Route Trading, which will focus on establishing Tito’s in Mongolia’s capital city, Ulaanbaatar.
Tito’s managing director international, John McDonnell, said: “Mongolia is a strategic geographic location for us, a crossroads between Russia and China.
“By entering this market, we aim to expand distribution deeper into Central Asia, introducing our premium craft vodka to more consumers in this part of the world.”
Silk Route Trading Group marketing & business development director, Dilshat Makhmutov added: “We have high expectations for Tito’s in Mongolia. It will compete against local brands as well as global players, but its quality and affordability will give it an advantage among this receptive audience.
“Success in the off trade is our priority, however we also have an opportunity to build Tito’s in the developing on-trade.”
