SFH has direct distribution channels for on and off-trade customers nationwide, servicing the majority of Taipei’s top bars, restaurants and hotels and a network of multiple take-home retailers across the country.
SFH business manager, Celine Wu, said: “Tito’s has a great story and the perfect smooth flavour profile for mixing, as Taiwan’s vibrant cocktail scene is really coming into its own with amazing local talents leading the phenomenon.”
Tito’s managing director international, John McDonnell, added: “Together we will drive craft vodka in Taiwan and grab the cocktail opportunity, both in-bar and at home, and support a range of local charities through our global philanthropic program, Love, Tito’s.”
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