The gin is said to be based on an archived recipe by original founder James Borrough, which is a blend of the Beefeater London Dry Gin base with natural blackberry flavours.
Louise Ryan, managing director of Pernod Ricard’s The Gin Hub, said: “The UK market is one of the biggest gin markets in the world and Beefeater grew +275% in the UK off-trade last year.
“We’ve been blown away by the success of both Beefeater Pink Strawberry and Beefeater Blood Orange, with almost 150,000 cases sold across both flavours in the UK last year. “
Beefeater Blackberry is bottled at 37.5% abv and will be available for 12 months as a Tesco exclusive from 9 September 2019 with an RRP £18.99.
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