Tiffani Graydon yealands

Tiffani Graydon

Yealands appoints new CEO

12 November, 2019

Leading New Zealand wine producer, Yealands Wine Group, has announced the appointment of Tiffani Graydon as CEO.

Graydon brings with her 25 years’ industry knowledge and senior executive experience in both New Zealand and offshore markets as well as a proven record in business and brand transformation.

“After rapid expansion over the last decade, Yealands Wine Group is now ready to enter the next phase of business growth,” said Graydon.

“The future is very bright, and one I’m excited to lead the team through as we focus on building brand equity globally and here in New Zealand; alongside cementing our position in sustainable wine making.

“What sets the Yealands’ story apart from many others in the New Zealand wine industry, and part of what drew me back to the company, is the opportunity we have to take a genuine leadership role in sustainable winemaking. It’s a value held strongly by our people but is also something which is driving consumers’ decision- making in their brand choices.”

In the coming weeks, Graydon and the senior leadership team, will refine the organisation’s business strategy focusing resources on key growth areas for the business.





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

La'Mel Clarke

Service isn’t servitude: the skill of hosting

La’Mel Clarke, front of house at London’s Seed Library, looks at the forgotten art of hosting and why it deserves the same respect as bartending.

Instagram

Facebook