The agency, headed up by MD Chris Seale, will be responsible for both on and off-trade distribution as well as development of the Beluga brand within the UK.
“The higher end of the vodka category is currently experiencing a resurgence and Beluga vodka presents us with a truly exciting opportunity,” said Seale.
“The brand is well- respected and has already built a strong reputation in the trade for its unique taste and superior quality but there’s plenty of potential for growth in the UK.
Speciality Brands will focus on the entire Beluga Noble Russian vodka range including Beluga Noble, Beluga Transatlantic Racing, Beluga Gold Line and Beluga Allure.
Speciality Brands’ portfolio currently includes Hine, Diplomatico, Cocchi, Nikka and Michter’s.
