Soul Tree and Kingsland Drinks have launched two wines to the on-trade which have been developed to meet the house wine price point on Indian restaurant wine lists.
Soul Tree Red and Soul Tree White have been designed to pair alongside Indian food and join the brand’s existing Sauvignon Blanc, Rosé and Cabernet Sauvignon.
Ed Baker, managing director at Kingsland Drinks, said: “Our primary objective is to deliver a portfolio across the trade that equips our customers with the right mix of products to suit all consumers.
“We work with partners to provide solutions reacting to demand and trends; jointly with Soul Tree, we believe there is a clear market opportunity for Indian wine, especially in the Indian restaurant sector.”
The new wines will be bottled, packed and distributed from Kingsland Drinks’ full-service site in Irlam, Manchester.
