moet champagne brands report drinks international

Brands Report 2020: Champagne

29 January, 2020

Champagne is a category in which brand reputation has a key role. Its expense clearly plays a part in consumers' brand loyalty - creating a reluctance to experiment with lesser-known brands as they might in the craft-spun worlds of beer and gin, for example.

Therefore, the list of bestselling champagne is filled largely by the big names with global distribution, and none more so than Moët & Chandon. The LVMH-owned brand narrowly took the top spot over Perrier-Jouët. Moët & Chandon, was found to be in the top-three champagne arsenal in about 40% of bars, just ahead of Perrier-Jouët with a third. Conversely, Perrier-Jouët was found to be slightly more likely the house choice but less likely to be in the supporting cast.

Five of the houses in the top 10 bestelling list – Moët & Chandon, Veuve Clicquot, Dom Perignon, Ruinart and Krug – are owned by LVMH. That’s an impressive feat that underlines the French group’s dominance in the category. Here, in the cocktail world, LVMH benefits greatly from its joint venture with Diageo, which owns 37% of its wine and spirits arm, Moët Hennessey. Veuve Clicquot, in third, was found to be the house pour in around 10% od cases, and like Dom Perignon, wwas a top three choice in a quarter of bars. Ruinart was on the roster in 20% of bars while Krug was found in 15%.

Bollinger has made steady progress, rising to fifth in the list of bestselling chanpagne brands and, as the sponsor of this year's James Bond movie, 2020 coul be a big deal for the house. Taittinger is the only brand which has fallen off the list in 2020, being replaced by Deutz.

Looking at the top trending list, next year could be even bigger for LVMH with three of its brands making up the top five.



The results of this report are the culmination of a questionnaire of 106 bars around the world, each cherry-picked to take part based on their performance in global bar awards. We aim to find out not only which brands sell best but also what’s trending. These two data sets give us an insight into the brands that are doing the most volume and the brands that are hot right now.

To read more on the methodology of the Brands Report click here.

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