brewdog inugami shochu

Brewdog launches Inugami Shochu brand in UK

02 March, 2020

Brewdog Distilling has launched its own shochu brand called Inugami Shochu which will be available in the UK through the company’s Brewdog bars.

Brewdog has played on the idea that it is seeking revenge for the Japanese stealing the secrets of Scottish whisky distilleries 100 years ago in a playful marketing launch and says the company is “fighting back” for Scotland.

The name Inugami comes from the vengeful dog spirits found in Japanese folklore and Brewdog says the target audience is younger consumers.

Inugami Shochu is made from malted wheat, barley and rice with added molasses and “laced” with rhubarb, galangal root and ginger.

The shochu has an RRP of £27 for a 700ml bottle and the recommended serve is in a Highball. It carries a 23% abv and will be available on the Brewdog website and in all UK bars from 27 March 2020.





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

La'Mel Clarke

Service isn’t servitude: the skill of hosting

La’Mel Clarke, front of house at London’s Seed Library, looks at the forgotten art of hosting and why it deserves the same respect as bartending.

Instagram

Facebook