Chase Distillery launches gin seltzer range

01 July, 2020

Chase Distillery has launched a range of gin seltzers in a bid to appeal to health-conscious millennial consumers.

The British distillery claims it is the world’s first gin seltzer brand. Director James Chase was inspired by the popularity of the hard seltzer category in the US, and he believes the new range can “complement a healthy, wellness-driven lifestyle”.

Each 25cl can has just 89 calories, and the range includes three flavours: Pink Grapefruit and Pomelo, Seville Orange, London Dry & Lemon

Chase said: “Consumers are becoming increasingly health-conscious, and for those seeking a low-calorie alternative to wine, beer and cider, chase’s Gin Seltzers are ideal. The range is designed for those active, on-the-go individuals that want to enjoy a drink without compromising their healthy lifestyle.”

Chase’s father, William, launched premium crisp brand Tyrells made from potatoes grown on his farm in Herefordshire. He sold a majority stake to Langholm Capital for £30 million in 2008, and founded Chase Distillery, which initially focused on growing high-quality potato vodka.

It now makes gin, liqueurs, flavoured vodka and the new gin seltzer range.





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

Instagram

Facebook