The festival starts on Friday 1 October and has 275 bar partners signed up to host masterclasses and immersive experiences from seven leading spirit portfolios - Bacardi, Brown-Forman, Diageo, Edrington UK, Moët Hennessy UK, Pernod Ricard UK and Remy Cointreau UK.
An open letter of invitation for bar takeovers from LCW founders and organisers Hannah Sharman-Cox and Siobhan Payne resulted in bars from all over Europe making plans to partner with bars across the city.
Sharman-Cox and Payne said “We wanted this year’s festival to be a proper celebration - and while of course there are still difficulties being faced by those within the hospitality industry, we’re hoping that London Cocktail Week will mark a line in the sand and be an opportunity to really look forward.”
